Back in February I suggested that an element of the “cost of advertising/building a brand” barrier to entry has been eroded considerably by the increasing ability to film and post advertisements online (and then hope like hell for some viral takeup thereof).

I used an example from my cousin’s Rentoid startup to demonstrate how a home video camera, a few brave mates, a funny idea and a Youtube might be equally as effective as engaging a creative agency and a film crew.

Well, technology is racing ahead. The Rentoid lads have moved very hi-tech on a similar budget (i.e. pretty much free), with this Pixar-like gem:

As Steve explains, this is all done via Xtranormal (i.e. some folks who’ve done all the hard work for you).

Clearly technology is racing ahead here for budding entrepreneurs seeking an audience.

Of course, making the ad is only one piece of the puzzle. Reaching an audience is harder. The February ad looks like it had 1200 views. One in March got almost 2000. Will this vid be the breakthrough? I guess if its close to costless there isn’t much downside risk.

Posted in Strategic management