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Nov 29
 Weekend tip: How to get from consultant to normal human in three easy steps

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There’s a thing about consulting. It’s a high-demand, always-on job. You live and breathe it. Throughout the week. It’s fine, it’s almost a necessity to be good at the job. Being able to become a normal human again, though, is an equally important quality. You need to relax. You need to take care of the rest of... 

Nov 28
 Useful gadget: A presenter remote

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Consultants do present in front of board rooms full of CXO’s the whole time, from Monday to Friday, even the most junior ones. Nah, ‘course not. Most of the time, the Powerpoint slides you do never end up being projected on a wall, but rather emailed and printed. And, I hate to brake it to you, there are weeks when... 

Nov 5
 How Better Marketing Elected Barack Obama

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When the book is written on this election, it should not be titled “The Making of a President,” but “The Marketing of a President.” Barack Obama’s campaign is a case study in marketing excellence. True, it was always going to be a Democratic year. An unpopular war, an incumbent Republican... 

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