Friday was a blast! I had been asked by colleagues in the US to join their weekly team call and give a talk based on what I do here on the KC in a webcast. It was a great experience! Thanks again for the invitation! I set up a dedicated page for the talk, where you can find the slides as well as notes, useful links... 

If you follow the logic laid out by historians such as the late Alfred Chandler, who wrote classics like Scale and Scope and Strategy and Structure, companies exist to exploit the benefits of being big. They exist, in other words, to maximize efficiency at scale. The experience curve nicely represents this relationship:... 

Some good news for marketing heads: Chief Marketing Officers (CMOs) are holding on to their jobs longer. Spencer Stuart’s annual survey of CMO tenure at the 100 most advertised brands in the USA reveals average time on the job has risen to 28.4 months from 26.8 months in 2007 and 23.2 months in 2006. The popular...