Some good news for marketing heads: Chief Marketing Officers (CMOs) are holding on to their jobs longer. Spencer Stuart’s annual survey of CMO tenure at the 100 most advertised brands in the USA reveals average time on the job has risen to 28.4 months from 26.8 months in 2007 and 23.2 months in 2006. The popular... 

[UPDATE: There have been incredibly good and information-packed contributions in the comments to this post - go check them out!] You signed your contract, you hopefully took a good vacation, maybe you even moved to a new town – now you are getting ready to become a consultant. Awesome! Of course, by now, you... 

We’re moving from a world of push to a world of pull. Push programs operate on one key assumption – that it is possible to forecast future demand. When demand can be forecast, we can efficiently push resources to where they will be needed when they will be needed. But what happens when our forecasting...