Starbucks’ launch of Via shows great commercial courage. And commercial courage is what consumers need in the face of this recession. The courage not to lower prices on existing services, but to innovate, to provide new solutions that offer unprecedented value. Instant, soluble coffee has long been the unspeakable... 

Starbucks’ launch of Via shows great commercial courage. And commercial courage is what consumers need in the face of this recession. The courage not to lower prices on existing services, but to innovate, to provide new solutions that offer unprecedented value. Instant, soluble coffee has long been the unspeakable... 

As the deep forces underlying the big shift accelerate the world around us, many people feel a certain helplessness. Are markets, industries, and even whole economies descending into chaos? Recent financial market turmoil only heightens the fear. Are sudden and nonlinear shifts outrunning our ability to make sense...