Have you ever noticed how inexperienced outfielders always take 2 – 3 steps in before running backwards and watching the fly ball soar over their heads?  It’s hard-wired in us to move toward the target.  But what we really should be doing is watching (and analyzing) where the target is going to be, not... 

Recession-challenged consumers are buying less, looking for deals, or switching to different brands, product categories, or stores. Some are even changing long-held attitudes toward consumption. To many folks, filling the home with more stuff or keeping up with the Joneses is no longer appealing. As a result, the... 

Recession-challenged consumers are buying less, looking for deals, or switching to different brands, product categories, or stores. Some are even changing long-held attitudes toward consumption. To many folks, filling the home with more stuff or keeping up with the Joneses is no longer appealing. As a result, the...