This story from yesterday’s paper is a nice reminder of the considerable role that luck can play in firm success. It seems stalwart McLaren Vale wine producer d’Arenberg is experiencing a nice upswing in demand, all because of an appearance in a Japanese comic book. This is the sort of good fortune that firms can’t... 

In a recession, marketers and institutions with strong brands may be tempted to license their names and trademarks. But while licensing can generate easy revenues, those royalties come with a potential risk to the brand. Consider Harvard University’s recent ten year licensing arrangement with Wearwolf Group Ltd.... 

In a recession, marketers and institutions with strong brands may be tempted to license their names and trademarks. But while licensing can generate easy revenues, those royalties come with a potential risk to the brand. Consider Harvard University’s recent ten year licensing arrangement with Wearwolf Group Ltd....