In the for-profit sector, there are three basic ways to price a product: The cost plus profit margin method; benchmarking versus competition; and pricing based on customer value. But how should we think about pricing in the public sector? Let’s take an unusual example: the price of US citizenship. Legal immigrants...
Nov
5
Recently Chip Conley, CEO of Joie de Vivre, a $230 million company with more than 3,000 employees, got enmeshed in a bit of a 2009 corporate culture snafu. Conley’s not your average Harvard MBA pinstriped buttoned-down corporate chieftan. He’s an entrepreneur. He writes his own rules. So to him, it wasn’t...
In the for-profit sector, there are three basic ways to price a product: The cost plus profit margin method; benchmarking versus competition; and pricing based on customer value. But how should we think about pricing in the public sector? Let’s take an unusual example: the price of US citizenship. Legal immigrants...

