Alongside his role as Dean, Iñiguez is a Professor of Strategic Management. He has published several articles and case studies on business management and is the author of several articles and books in the field of moral and political philosophy. Iñiguez spoke with topmba.com editor Ross Geraghty in February 2009. This is part two of the interview.
What do you mean by ‘renovating the MBA’ as I’d seen you quoted as saying in a Chinese newspaper?
The MBA has experience in many different elements in terms of content. At IE we want to develop well-rounded managers and good citizens. If you want to prepare people to do business in different cultures they need to know what those cultures are about. That’s why we introduced modules on humanities. Content is experiencing changes, such as hard skills to soft skills in the past years. Many schools are now introducing new things that don’t directly deal with management itself. Most schools have already introduced corporate social responsibility, which now permeates the whole curriculum, not confined to just one given course.
We will experience further content changes, for example the need to reshape finance or relate to strategy to emphasize sustainable advantages; what the meaning of competition is; how companies can cooperate; what are good relations between public and private worlds, given that the public is becoming an active player in the economy again.

bluesky_bized (BlueSky Biz Ed)
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