Pivot Point

Posted in Introspect on 06 15th, 2009 | your response

I just spent the past three days with Phillip Davis of Pure Tungsten talking about branding and marketing issues. I find it interesting that marketing and branding is less about the media channels that you use and more about who you are (as an individual, as an organization).

He talked about the pivot point. The pivot point is not about your product or service, but the essence of what your customer wants from you. If you can discover that essence, you can pivot around that point to provide more effective and different products and services.

What is your pivot point?

And I thought about what our pivot point is. It’s not the blog. It’s not our websites, our Working Leadership program. It is the internal conversations that we all have (with ourselves) about what it means to be a manager.

And when we remember the things that are important, it is never about a special day, but only the slices of moments when we are especially lucid. I think that is our pivot point. The moment of those internal conversations that bring meaning to what we do as managers.

I am curious about your thoughts.

Source: Management Skills Blog