Good for Tiger Woods for including his sponsors (including former ones), his foundation, and his employees in his much-anticipated apology.

An abject, ashamed-looking Tiger Woods finally spoke out publicly about–and admitted to–his infidelities and the seismic fallout. He admitted to getting therapy, said that he has merely begun the process of becoming a better person and a better man, and yes, he said the magic words, “I’m sorry.” (Actually he said, “I’m deeply sorry.”)

While I absolutely think Tiger mismanaged this situation early on by not addressing it sooner, he gets points for realizing that as a public figure, an ambassador for the sport of golf, and as a corporate spokesperson, he owed an apology to all constituencies. He drew a line in the sand between the public and the private selves while doing justice to both. Look, I’m not a golfer, or a particular fan of the sport. I’m not Tiger’s target audience for most of the stuff he pitches (or pitched). But that said, I am now rooting for him.

F. Scott Fitzgerald famously said “There are no second acts in American lives.” That’s certainly been proven false numerous times, in many public arenas: sports, business, entertainment. I hope Tiger writes one of those chapters now.

Original post here: BusinessWeek – Management IQ